Social Media Plumbing: A post by Robert Scoble made me have another look at rooms in FriendFeed. I set things up over the weekend, and decided to document it, to maybe succeed in explaining what this is all about. Here's my situation: I post content on various social media sites through various tools I want some of that content to appear on my own website I switch platforms quite often, or start using them in a different way, so keeping it up to date should be easy So I decided to start a FriendFeed room with content that I want to appear on my site1, and use their feed widget to then display it on my home page. It still took some effort (to get the styling how I wanted it), but it's done, and here's how.